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Brand strategy
Work out who your brand is before designing anything.
brand designer &
creative partner.
I create brand identities and everything that comes with them.
Book an intro call
01Work
Selected work
02Services
From the first idea
From the first idea
to the finished work.
02 / 07
Brand identity
A visual identity built from scratch, or a fresh direction for an existing one.
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Brand rollout
Apply your identity consistently across everything you use.
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Marketing & sales materials
Presentations, brochures and documents that make your message clear.
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Print & editorial
Brochures, catalogues, posters and other things people can hold.
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Packaging
Packaging that does your brand justice, on the shelf and in the hand.
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Events
Visual materials for launches, trade shows and other key moments.
03About
One person,
One person,
start to finish.
I’m Tom, a brand designer and creative partner based in Lille. I work directly with founders and marketing teams: you brief me, I design, and you get every final file. When a project needs a rare skill, I bring in someone I trust and keep the direction.
04Why sygh
Agency standards.
Agency standards.
None of the layers.
You get the designer, not an account manager.
And if you want me on your brand every month,
Grow does exactly that.
- 1
One point of contact
Strategy, identity, campaigns: you talk to me from the first call to the last file.
- 48h
First delivery
With Grow, you get a first delivery within 48 business hours of a clear brief.
- 0
Commitment
Grow is billed month by month. Define and Build are fixed-price, agreed before I start.
- 100%
Yours
Every final file belongs to you once it’s paid.
How I compare.
 | Freelancers | Agencies | |
|---|---|---|---|
| Role | Creative partner, with a global view of your brand | A specialist, called in for one expertise | A team split by department |
| Scope | Strategy, identity, campaigns and what follows | One precise skill on one precise project | Broad, but spread across many hands |
| Continuity | On your brand every month with Grow | Until the project ends | Depends on who is on your account |
| Cost | Fixed price, set before I start | Per project or day rate | Quote by quote, often high |
| Commitment | Month by month with Grow | Per project | Long contracts |
05Offers
Start where
Start where
your brand is.
Three offers, one designer. Pick the step that fits today.
Launch offer−€1,000 on Build and Grow until 31 December 20263 slots left
Define
Strategy€1,000
A brand audit
and positioning: who you are, what you stand for, how you should look and sound.
- Kick-off call
- Brand analysis
- Positioning & tone
- Strategy document & debrief call
Ideal for new brands, or brands that no longer feel like themselves.
Build
Brand identity€4,000€5,000
Your strategy turned into a complete visual identity, from the logo to the brand guidelines.
- Define included
- Logo & identity system
- Mockups
- Brand guidelines
Add options
Ideal for brands ready for a proper identity.
Grow
3 slots left€3,000/ month€4,000
Ongoing design with a creative partner who already knows your brand. No commitment.
- Me as your creative partner
- Unlimited requests, first delivery in 48h
- Campaigns, packaging, social media, events
- Month by month
Ideal for growing brands and marketing teams with regular needs.
VAT not applicable (art. 293 B of the French Tax Code). Option prices are indicative. For Define and Build, the final quote is set after the intro call and fixed before I start, and payment is made when it is accepted (open to discussion). Grow has no commitment and renews month by month. See the terms of sale.
06FAQGood
Good
questions.
Pick a question and I’ll answer.
TomAutomated answersWhat’s the difference between Define, Build and Grow?
Define is your brand strategy: who you are, what you stand for, how you should look and sound. Build turns that strategy into a visual identity. Grow is ongoing design, month after month, with a creative partner who already knows your brand.
Do I have to go through all three steps?
No. Define works on its own, and Build already includes it. Start with whichever fits where your brand is today. Many clients start with Define or Build, then move to Grow once the requests start piling up.
How do Define and Build projects work?
After the intro call, you get a fixed quote with a clear scope and timeline. I then work step by step, you review each stage, and you get every final file at the end. A full Build takes at least five weeks.
How many requests can I make with Grow?
As many as you like. They go into your queue and I work through them one at a time, in the order you choose.
With Grow, what counts as one request?
A clearly defined piece of work I can deliver in one go: a logo exploration, a set of social visuals, a brochure spread. Bigger projects are split into several tasks, so you have something to review regularly.
With Grow, what does “first delivery in 48h” mean?
Once a task is active and the brief is clear, you get a first delivery within 48 business hours. Revisions follow the same pace.
Who will I work with?
With me, Tom Ghys, from start to finish. If a project needs specific skills, I bring in senior designers from my network and keep the direction consistent.
Do you work with agencies?
Yes, in white label. You can bring me in for a one-off project, or use Grow as a long-term extension of your team. I work under your name, your clients don’t deal with me directly, and the work is yours to present.
Is there a commitment?
No. Define and Build are fixed-price projects, agreed before I start. Grow is billed month by month: keep it as long as you need it and stop whenever you want.
Who owns the work?
You do. All final files are yours once they’re paid.
Do you do websites or apps?
I focus on brand and marketing design. For digital product design, I’m happy to point you to the right people.
07Contact
Let’s talk about
Let’s talk about
your brand.
A free 30-minute intro call. Pick a slot.
Prefer to write?I reply within 24 hours.
[email protected]